The program from Guglielmo Marconi University aims to develop a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. We intend to provide students with intellectual skills of problem solving, self-expression and independent study, thereby enabling them to deal with issues surrounding digital marketing. This program will explore the techniques of social media, consider the development and direction of digital and social media as a creative industry, and will contribute new research and knowledge to the field.
The objectives of the program are as follows:
In order to be admitted to the MSc Digital Marketing, applicants must possess a bachelor's degree from a certified institution. All courses are taught in English; therefore, proficiency in English language is required.
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