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MBA Distance learning
Centre of Academic Research and Studies

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Diploma in Business Marketing from Centre of Academic Research and Studies

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Price in Rs.Installment1st Installment
32238 (Contact Us)  (Contact Us)  
Price in EuroInstallment1st Installment
€400€(Contact Us) €(Contact Us)

PAYMENTS

Indian     International
Full Pay   Installment

  INTRODUCTION

This course covers problems and organizations of systems of distributing goods and services in our business world. It will include promotion through retail and wholesale parallels, consumer buyer habits, pricing, budgeting, transportation, warehousing sources and uses of marketing information, and marketing of agricultural products.

  OBJECTIVE

  • Describe the customer oriented nature of marketing and analyze the impact of marketing activities on the individual, business and society
  • Analyze the characteristics, motivations and behaviors or consumers
  • Describe the importance of marketing and how it fits into the overall organization including the role of marketing and market research in strategic-planning and decision-making
  • Analyze how the company's function integrates with other business units and influences overall profitability
  • Analyze the elements of the marketing mix
  • Develop an integrated marketing plan that shows a relationship to customer demands, other business unit operations and profitability

  CONTENT


Content (3 month course)
Module I: Introduction to Business Marketing
This course covers problems and organizations of systems of distributing goods and services in our business world. It will include promotion through retail and wholesale parallels, consumer buyer habits, pricing, budgeting, transportation, warehousing sources and uses of marketing information, and marketing of agricultural products.
  • Marketing Research and Market Intelligence
  • Advertising, Integrated Marketing Communications & the Changing Media Landscape
  • Public Relations, Social Media & Sponsorships
  • Selling
  • Customer Satisfaction, Loyalty & Empowerment
  • Price
  • Marketing Plan

Module II: Marketing Management
  • Marketing Concepts and approaches
  • Market Segmentation
  • Marketing Environment
  • Consumer
  • Marketing Information System & Marketing Research
  • Product
  • Decisions
  • Advertising
  • Sales
  • Case Analysis

Content (6 months) all the above plus and the fee is 560 Euros
Module III: Small Business Planning
  • Entrepreneurial Life
  • Integrity and Ethics
  • Franchises and  Buyouts
  • The family business
  • The business plan
  • The marketing plan
  • Organizational Structure
  • The location plan

Module IV: International Industrial Marketing
  • Nature of International Industrial Marketing
  • Organizational Buying Behaviour
  • Market Monitoring and Assessment
  • Relationship Marketing

  ELIGIBILITY

High School Certificate

  DURATION

3 Months

Frequently Asked Questions


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