Marketing Management from Jaipur National University
is a business discipline focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. Marketing management therefore encompasses a wide variety of functions and activities.
The objective of this course is to enable the student to learn and grasp the concept of business disciplines. Marketing management focuses on the practical application of marketing techniques as well as the managements marketing resources and activities like
- Marketing strategy
- Organizational management and leadership
- Implementation planning
This course will help you find opportunities in a wide range of industries like Banking, Co-operative Credit Organizations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical and Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, and so on.
- Business Environment
- Organization Behaviour
- Managerial Economics
- Financial Management
- Indian Ethos and Management
- Fundamental of information Technology
- Consumer Behaviour
- Sales of Promotion Management
- Service Marketing
- Management of Marketing, Communication and Advertising
- REtail Management
Admission is given on Merit decided based on scores obtained in entrance Test organized by JNU, Jaipur or MAT/CAT/RMAT or similar test organized by other recognized institutions/ Agencies with Graduation in any discipline from a recognised university
Lateral Entry in MBA: The university provides opportunity to the students of JNU with one year Diploma in Management in HRM/ MM/ FM/ ORM for admission in MBA final year. In this system, after completing the Diploma, a student can seek admission in the MBA final year. The University grants credits to the students for the course already cleared/ passed. The unmatched credits will have to be earned with the final year examinations for completing the academic degree from JNU.
Minimum 1 Year, Maximum 2 Years
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